New level of brand culture

It's been 5 years already since the rebranding of Vipservice. In this time, Vipservice brand has acquired great value and new image of the holding has strengthened in the tourism industry.
Effective branding never stops, because brand is the only asset that "does not wear out". The brand value is growing every year.  But to make it grow as quick as possible, the brand shall be managed. 
Global corporations have long given up the Management according to corporate identity in a way familiar to us. Now it represents an entire web-sites allowing for accumulation and management of brand related information. Aging brand books are replaced by new on-line technologies allowing for not only regulation of the main principles of working with the company brand, but also exchanging files, being a storage for original materials and templates. 
In July 2017 the marketing department for sub-agent business prepared and launched a portal for storage of information related to the brands that reside to the holding.  Ideology of brands, images for creation of new materials, templates and samples, presentations and articles represent just a small part of information that will be accumulated in the corporate brand database. The portal ensures secure storage of documents allowing for simultaneous work of a large number of users at once and provides access to documentation from anywhere in the world via the Internet.
Competent and more effective work with brands will allow to optimize business processes inside the Vipservice holding and help to provide advertisement support of higher quality.