MICE FORUM SOCHI finished

On 10 April, one of the largest events in the MICE market —; MICE FORUM SOCHI —; came to an end. The forum participants discussed the ideal formula of MICE, methods for measuring the value of events, non-standard grounds for meetings and events, and many other issue that market professionals are concerned about. The forum provided great opportunities for communication both with service providers and with customers.

Dmitry Gorin, the director general of Vipservice Holding and adviser to the head of the Federal Agency for Tourism Rosturizm, was an expert at the forum. In his speach, he shared the outlook and prospects for the development of the industry. 'The MICE industry is rapidly recovering after the crisis; there appear new creative products and new technologies, the trend-setter of which is Vipservice Holding', said Dmitry Gorin.

Vipservice thanks Ellina Akinshina and the whole team of 'Planet Sochi', who managed to organize a wonderful event, for taking care of the forum participants and for striking the perfect balance between an interesting business and entertainment programs!