New Year is a family holiday, and its most touching tradition is decorating Christmas tree together. We’re a huge family, as confirmed by this autumn’s Vipservice Atlas project results. Thanks to it, we have known representatives of the holding’s eight businesses in 10 Russian and CIS cities, united our stories and sent photo-greetings to each other.
Christmas tree decoration is an important routine: taking decorations out of the box where they’ve been lying for a year, you remember these year’s events. Adding new decorations to the old ones, you unintentionally plan for the next year: a nice plane – going on vacation; a pretty mouse with glasses and a book – to help children do their homework more easily…
This year Vipservice family is celebrating a double holiday: both new Year and a new Christmas tree. It’s a first time we’ll be decorating this beauty in the Moscow head office media center.

What’s lying in the “old decoration” box, what old year symbols? The first ball has German flag colors. It appeared last winter, at the beginning of 2019, when we opened our own office in Berlin. It was then that we decided to follow our customers who are now working in more than 10 countries, speaking more than 13 languages. This started Vipservice globalization strategy. This is the main piece of news in 2019 and the biggest Christmas ball on our tree.
A bit below there will be hanging a bright glass window decoration: spring of 2019 brought us completion of previous consolidation strategy. Employees of Vipservice corporate businesses gathered under the same roof with the Holding. The consequent consolidation and restructuring of corporate unit allowed us “earning” another New Year decoration – a big golden coin. Business efficiency grew by 25%.
The summer brought us not just a Christmas tree decoration but a great star to crown it: we started HotelStar hotel aggregator. Vipservice was finally able to prove to the market that it’s not only a ticket trader and can actively play in hotel market. Besides, thanks to HotelStar we demonstrated fundamental development expertise of the Holding which allows us staying in the forefront of modern business. However, Vipservice’s leading ticket expertise did not get into nowhere: in August we opened the eight airport Ticket-office point on the map of Russia.
We also have a box with wonderful autumn crop balls: bright nuts, mushrooms, berries, fruit and vegetables. In autumn 2019 achievements were getting into our basket with double speed. At the beginning of new school year, and in-house MBA started symbolically for top management in partnership with Higher school of Economics. After that we warmly and proudly celebrated 10 years of Vipservice Portbilet and Biletix online-services – one of the most successful IT-projects in travel market. In mid-autumn we made a surprise for ourselves and our partners managing the first big event in our media center with heads and top managers of 60 air companies and GDS; we presented our modern cozy site for their meetings with subagents.
And now it’s time for new decorations. I tremulously take out of the box a magic fairy house, its window is hospitably lit… it’s our new achievement and a gift to our customers which will shape our next year – subagent’s online account. It’s a money vault, a library and a desk control center all in one. The new IT-product was created for subagents’ convenient interaction with us and suppliers, it’s aimed at optimizing document flow and adding many new and useful things, for instance, sales statistics.
Decorate your trees, it’s a very important and useful thing! Do it together with your family. Enjoy your results, dream of the future – it’s wonderful…
Happy upcoming New Year!
Irina Solovyeva, Managing Director Vipservice Holding
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